Fuller Theological Seminary’s integrated approach to a newly comprehensive communications program calls us to coordinate our communications efforts across all schools, regional campuses, centers, institutes, initiatives, and programs as we communicate with our internal and external audiences. In the spirit of collaboration and in the pursuit of establishing quality communications that best represent Fuller as a whole, the Fuller community is asked to support the following communication standards in order to maintain consistency and familiarity as we work toward strategic communications that will
- raise Fuller’s profile and international awareness levels;
- inform constituents of the seminary’s mission and purpose;
- ensure the highest quality of all forms of communication for all internal and external publics;
- align with new efforts to build strong and collaborative systems across all areas of the seminary;
- meet enrollment and fundraising goals.
Areas of Service
The Division of Communications and Marketing (C&M) strives to promote the seminary’s mission by presenting and profiling Fuller’s position as one of the world’s most notable seminaries, known for its leadership and commitment to ministry through graduate education, professional development, and spiritual formation. To accomplish this, C&M is charged with providing the seminary and all of its entities with professional communication services in the following areas:
- Strategic Identity and Marketing
- Creative Production
- Crisis Management
- Events Planning and Consultation
- Internal Communications
- Market Research and Consultation
- Public Affairs and Media Relations
- Publications (magazines)
- Social Media Management
- Video Production
- Web Design and Development
Application of Communication Standards
The communication standards should be applied to communications representing or promoting Fuller Seminary’s schools, regional campuses, centers, initiatives, and institutes, including its cocurricular and outreach programs, regardless of funding from internal or external sources. C&M should be involved at initial planning phases—before any project expenses are incurred—to develop a strategic integrated plan for promotion.
All media queries representing news, radio, television, or digital media should also be directed to C&M prior to any response to or interaction with the media representative.
The communication standards apply to areas such as the following examples:
- Communication to external audiences, such as brochures, websites, posters, postcards, newsletters, multimedia presentations (DVDs, videos), blogs (that are listed as Fuller blogs), social media platforms
- Merchandise and apparel representing Fuller, its logo, name, and so on
- Advertisement design and placement, whether broadcast, televised, video, audio, print, or digital
- Media requests, press releases or interviews for television, radio, print or digital media
- Large-scale event coordination and/or promotion of events to external audiences or distinguished guests
Exceptions to the communication standards include the following:
- Individuals’ published work for academic or student publications, such as books, journals, magazine articles, or student publications
- Announcements for internal campus activities only
- Employment opportunities prepared by Human Resources
By supporting and following these communication standards, Fuller will develop and project a strong and uniform communications message, complementing and promoting the excellence of our seminary.
For service or clarification, please call Communications and Marketing at extension 6017. A session to learn more about these communication standards will be held and will provide opportunity for questions and answers.
Thank you for supporting these new communication efforts. We look forward to providing excellent service as we together prepare and project the message of Fuller Theological Seminary.
On behalf of the team in Communications and Marketing,
Communications and Marketing